Advertising is advertising because of the people. You get to meet some of the most colorful, interesting, amazing, creative, innovative, charismatic, etc. people in this industry and you know without a doubt if they didn’t have the industry of advertising, you don’t know what the heck these people would have done with their lives.

Case in point: Peter Arnell. Peter runs his own branding company and is most famous of late for his work for PepsiCo, including the new Obama-like Pepsi logo (the accompanying leaked manifesto to PepsiCo clients) and the infamous Tropicana package redesign. To learn more about this man and to gauge where-or-not you may want to one day work for him or with him, read this bio from Newsweek.