Archive > May 2009

Cynthesize – the New Ad Network for Asia

admin » 28 May 2009 » In General, News » Comments Off

cynthesize corp

Plus Factory Corp is proud to announce the birth of the Cynthesize Ad Network (CAN). CAN is a new online ad network for US based advertisers and marketers to now reach the 500 million + online audience that is greater China and the Pacific Rim of Asia.

CAN’s mission is to give easy, fast and efficient media placement for western companies, while still be great on ROI, metrics, and results. CAN is starting with many vertical channels that span the major categories of the region. With CAN’s network of web publishers and technology solutions, they make Asia a possibility for any media program – all from the convenience and comfort from the US.

Plus Factory Corp is a partner with Cynthesize and will help with production and technology for Cynthesize’s customers in the Asian markets. These markets include China and Taiwan, and expansion to Vietnam, S. Korea, Singapore and other Pacific Rim countries.

CAN is part of Cynthesize Corp LTD, an Hong-Kong based corporation. To learn more about CAN, please click here.

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Dropping a Project – Firing a Client

admin » 22 May 2009 » In General » 1 Comment

I did something today that I never done in my whole professional career. I stopped a project half-way thru and told the Client that we are going stop working with them.

I’m not happy with doing this but this was very extraordinary circumstances and this was an extraordinary BAD Client. Made me think of this great post from Jeffrey Zeldman that was about what to look for before you take on a bad job.

In this case, we did take this project on, and in the process working with this Client realized that this particular Client was a very bad to work for. The worst kind. You name it.

- Change scoped many times from the original scope
- Never listened to us, the Vendor. Always thought they knew more then us on what they hired us for
- So called Creative Director (cough, cough) who would make UI decisions, make design changes on his own and then show the Client before talking to us, the Vendor (who would be building the project)
- Be late on Client milestones but still expect us to keep our dates (even though they were adding more scope to our work)
- Client would secretly bring their Tech Leader on the call and tell us that we can do this cause he has done it. Next day when we ask for a sample to view he basically tell us to go find the answer on the web.

We kept as best as possible to work with them. Being patient. Being flexible.

Everyone here at the company who worked with them, hated to do so. The Client was arrogant. Rude, and most importantly non-communicative. With us and with each other internally.

I had to do something. I had numerous talks with the head account person but it was to no avail. He couldn’t control his people, he was working in an asylum….there was no warden there (note: most big companies are like this).

And we have many many new projects coming in, some large scale projects that would be taking up more of our time and resources in the upcoming weeks. Plus they were with Clients we enjoy working with and working for.

So I made the call. I called my main contact and said we were out. We could not continue to work with the Client. It was a very very slippery slope and just getting worst and worst every day. The Client wasn’t happy and didn’t want to take my answer. But it finally had to be done.

The lesson? No matter who the Client is (and this Client was a huge, multi-million maybe billion dollar company), if they don’t trust you and enable you to do your job, then it has to end. Continuing to go with a Client who can’t manage you or themselves is a recipe for disaster.

Now I can breathe a bit easier.

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I Love This Poster

admin » 11 May 2009 » In General » Comments Off

I had a big laugh from this one:

retirement

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Launched – NBA ‘Dunk’ Game

admin » 04 May 2009 » In General, Launch » Comments Off

nbadunk

Ok, remember when you first saw MJ (Michael Jordan to your generation Y’ers out there) do his first dunk at the all-star game and then went out the next day to your nearest basketball court to practice your moves? And remember when you realized you still couldn’t dunk even though the hoop was probably only 7 ft high (compared to the NBA’s 10 ft height). And then you decided right then and there to go into another field…..like say computer science or design?

Well forget about it. Now with the NBA Dunk Game, you can get your moves on, with just your keypad. Built for the NBA in China, this Dunk-ing game gives you 10 chances to perform a high-tech dunk move on the basket (in some virtual playground in the middle of Shanghai??????). Each dunk gets graded, leaving you with a accumulative score. Since it launched last week its been doing ‘crazy-ass-dunking’ business, with over 40,000 plays a day.

Here is a US – English version for you to get your game on. Start Dunking.

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