Snapple’s world-famous Real Facts get a digital makeover thanks to Plus Factory’s creative design and production team.

Everyone’s had a Snapple Real Fact moment. You’re enjoying a nice Lemon Tea Snapple during your lunch hour and you notice a fun fact under the bottle cap, such as “In Texas, it is illegal to graffiti someone’s cow.” You take a few seconds to ponder the fact, and then you take another sip.

Working with the Campfire agency as part of a campaign to introduce 256 new Snapple Real Facts, Plus Factory developed a web site for each fact that humorously illustrates the concept with interactive media, fun audio, clever photography and more. Plus Factory created all designs using concepts from Campfire’s creative team. The sites were then developed by Plus Factory using Adobe Flash technology for interactive components and W3C compliant HTML for static sites. Each site was also developed for search engine optimization.

The sites took nearly three months to conceptualize, design, develop and launch. All the sites are available at Snapple, or by searching on the web.