Best Bet on AR

azand » 07 August 2009 » In General, News, Staff »

bestbuy

So Best Buy is getting a little hipper with this new augmented reality ad they released on Sunday. Using the latest in Augmented Reality Technology (think of the 1st down lines you see on the field during a televised Football game, the lines are only viewable on TV, but not in real life). They printed an ad that can be viewed in 3D on a PC. You hold the printed page up to a webcam to view a representation of the product and you can move it around and really see it. We were a bit surprised this came from Best Buy and even more surprised at how well it worked. Being able to interact with these realistic representations is something that could really change e-commerce. Take a look at our video and to see how it works.

To do it yourself, got to the website. Pretty hot stuff.

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  1. azand
    Adam Broitman
    10/08/2009 at 8:27 am Permalink

    We launched this one today–would love to hear your thoughts–

    http://www.vimeo.com/6000129

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