What happened to Mehmet before he had his baby? Watch and see.

This weekend was a happy one for Mehmet and his lovely wife Bomee. They welcomed the newest member of their family, little Altan. A healthy Turkish-Korean bundle of joy at 6 lbs 14 oz, has entered the world and has blessed the whole Plus Factory family. Congrats to Mehmet, Bomee and Altan.

So we got a whole bunch of banners built and launched in the past week. Since there is so much stuff going on, decided to just point to our website so you can see the latest and greatest. Go to the “Our Work” section, and by default you will land on the most recent work page. Click here to check it out.

So we finally got our sales kits done. Already went and used them at the OMMA and MIXX shows today. Planning to send them out to prospective clients this week. Take a look. Kudos to the team of Simon, Even, Jonny, In-Young and Alisa. Bravo.

If anyone is interested in having one, please contact Alisa at azand@plusfactory.com, and she will have one sent out to you.

One of our clients, Heavy.com, just re-did their website. New design, new layout. For those who don’t know, Heavy.com has been around for a while, back from the web 1.0 days and is still ‘kicking it strong’. Heavy.com has tons of video content and topic wise, caters to the young buck male audience (think AXE and Smirnoff). Like anything that is re-done/renovated/re-freshen, its good to check in on the new ‘fresh-ness’. Take a peek at the goodies waiting inside.

Meet RHIC the world’s newest and biggest particle accelerator for nuclear physics. RHIC stands for Relativistic Heavy Ion Collider and it is located less than 2 hours away NYC. Few would guess that behind this unsuspecting gate is a science lab that has won 6 nobel prizes already. RHIC lives at Brookhaven National Lab on Long Island. The most interesting stuff happening there is particle collision which means shooting packets of high speed ions, like gold, at each other. When protons collide at speeds near light speed (yeah, that fast) they bust open and all sorts of stuff comes out. Massive detectors layered with plates of steel and computer chips record the results of these collisions. Incredible electronics and programming gives scientists a look at what the universe was ike seconds after the big bang.

For more about RHIC check out Brookhaven’s website: http://www.bnl.gov/rhic/

Since the rise of online companies and social media companies have struggled to make sense of online feedback.  When these online opinions can make or break the success of a new product, no company is immune to the words of the people.

This has left many wondering how to interpret the onslaught of new data. And you can bet that software that attempts to translate human emotion into usable data is becoming more sophisticated each day. It has the potential to transform online business and searching.

The way it works is an algorithim is used to identify sentiments in a statement and to identify the most influential opinion holders. For instance “love” is always good and “evil” isalways bad. Translating human language into a binary code is difficult and an imprecise science. There is no accounting for nuances like irony, sarcasm, idioms or slang. For instance a word such as “sinful” would register negatively but when used with choclate it has a positive connotation.

Companies are hopeful the software keeps improving.  The results could mean  they could anticipate customer reactions to specific issues and in turn respond with appropriate PR strategies.

For more about this check out this NYtimes article. 

http://www.nytimes.com/2009/08/24/technology/internet/24emotion.html?_r=1&em