AR is really catching on with marketing projects. It is growing steadily because it is fairly inexpensive, it can fit on a website and it is new.

From a marketing perspective what is not to love? It is a an opportunity to get clients involved and excited. It creates an emotional connection to a product that no one can fake.

This sort of relationship between people and a brand allows them to experience it or its benefits in a brand-new way. People are becoming more comfortable with this technology and that means they are engaging in it more often. Marketers see this and have responded with more AR based initiatives.

One place with a lot of growth is in kid’s toys and games. For instance Nestle in France released a cereal box that that when held up to a web cam becomes a game console with a motion sensor just like Wii. Their video explains pretty well this unbelievable technology. Check it out:

For more cool examples of AR check out this article in Bussinessweek.