So I get asked a lot in meetings with potential clients - “Why Plus Factory”? After all, there are many other vendors in the world for agencies to go to, both US based (onshore) and outside the US (offshore). Their are benefits for using either one.

With onshore vendors, you know that there is someone who presumedly will speak the native language, have experience within the digital ad world, and most importantly will be available in person or on phone to help you on your projects. But you are going to pay US rates for a US person or resource. Obviously it gets cheaper when you go outside major cities like New York or LA for talent (think upstate NY or Utah).

With offshore vendors, you are really talking about price. Like a very cheap bottom base hourly rate. In today’s economy every major Client must think of their cost savings, and offshoring their digital work is always seen as a viable solution. And you can go anywhere in the world - Costa Rica, South America, Eastern Europe, India, Vietnam and of course China. But there is a price to this offshoring business.

First off, language is usually a huge barrier. Most offshore workers will not be bilingual and speak nor read English. 2nd is the issue of time-zones, are they going to be around to finish or tweak your work for your Client review or deliverable? And then there is that all too-familiar issue of quality control. As my Mother always told me, you pay for what you get. The reason you get a low hourly rate, is that the quality of work is a low rate as well. The secret for most offshore groups is that they sweeten you with the low hourly rate, but make it up with rounds of revisions and padded local Project Manager time. You need a local Project Manager to oversee your work, they say. But then you notice those rounds of reviews and padded Project Manager hours start to add up.

So how does this get back to “Why Plus Factory?”. Well thats because one of our secret sauces is our company make-up. We are an onshore/offshore model. A true hybrid. We package our services/solutions with a US based team made of US designers, Flash developers, web developers, Project Managers and Tech Directors that will then oversee our offshore production office. That means you get the best of both worlds - US based talent and resources to help you manage, produce and deliver your projects with the low cost savings of work produced oversees. But the key is, our US staff does actual work for our Clients as well.

So for instance, while work is done overnight by our China office, we will continue to develop, tweak, produce work for you during the day with our US staff. The most tech intense work is always produced by our US staff, so we make sure that everything works. Most offshore groups will just hand over files, and assume you can get it all integrated - to us, thats just half the work (Yeah - try that with Facebook apps). We not only produce the work, but we help you with the ‘last mile’ of integration. Would it be a ad server dashboard tool, working with a 3rd party platform or loading files onto a Client hosted server, we don’t call it a day till our Clients are 100% satisfied.

That’s one of our secret sauces we use for our competitive advantage. Taste good, no?

So next time you think of Plus Factory and wonder why you should try us, think of our ’secret sauce’.