I’m proud to announce our new Facebook pages for Plus Factory. We believe in the adage – “walk the walk”, so if we’ll going to sell Facebook apps and pages to our Clients, we should have one our selves. So with that, we built a new FB site with video players, information and games for your viewing pleasure.

Click here to check it out the Facebook page for Plus Factory.

Growing up in a Toyota, I have to admit… I live, breath and die Toyota. There are very fond memories of my family riding the forest green Camry on the Brooklyn-Queens Expressway to either my parents job or the local Pathmark. But the minute news struck about Toyota’s recall, I immediately went to the boards to see what was going on.

How did Toyota handle the spread of concern and feedback on the web? The story goes back to the history and culture of Toyota.

This wasn’t magic that poofed into the air to make the recall mess go away. It was over decades of brand building, focus on quality and customer relationships that made the recall less off a threat and more of an opportunity to showcase their strengths. Their ability to respond to the recall put them ahead of the mess rather than behind it. Toyota’s secret to success has always been to deliver what they promised from the start; quality and a continual emphasis on customer service.

Their will to put the safety of the public first became the reason why the recall did not have as much as a negative impact as it could have. The company followed up such measures with a Twitter account to address the issue, offering Q/A sessions to the users of Digg for the CEO and the other, endless efforts to be upfront and personal. In the end, transparency is the name of the game. The string of humorous commercials promoting their minivan line has also proven to move away from the recall and bring an uplifting feel to the situation. In all honesty, it works.

Last month, Toyota reported that it recovered its sales and increased profits based off the previous quarter.

Take a look at the viral video below. The video echoes brand recognition, a sense of “they get it” allure, promotes their high quality product and offers some comic relief. It has a great share appeal, too!

http://www.youtube.com/watch?v=ql-N3F1FhW4&feature=player_embedded

Now, lets go get our Swagger Wagon.

http://mediamemo.allthingsd.com/20100507/toyota-cracks-the-viral-video-code-heres-your-swagger-wagon/

http://blogs.wsj.com/deals/2010/02/09/reasons-why-toyota-will-recover-quickly-from-the-recall-mess/

So we been very busy here at the Factory. Mobile and HTML5 has been a huge focus of ours this past month (more on that to come). I want to show you a quick sample of an HTML5 piece we did, which is to create a HTML5 player for our company reel. Now you can check out the video from a web browser or a smartphone browser, doesn’t matter to us. And yes, you don’t need Adobe Flash to do so.

Check it out by clicking here

Welcome our newest member to the Plus Factory team, Christine. Christine is a new member to the elite Plus Factory Project Management team. She will be running multiple programs for our clients especially the cool mobile work that we are getting more and more involved with.

Before joining Plus Factory, Christine was an PM for a major e-commerce company, working with developers and getting involved with SEO for products that the company sells (SEO is very big in the e-com world). Her experience in SEO will bring added benefits to our current roster of Clients.

So if you hear her name, say hi, she’s friendly, energetic and eager to work on your projects.