Welcome to the Official Plus Factory Blog
Working with Gin Lane Media, the Adidas Stella website is launched. Check out the full Adobe Flash website with integrated video models and product sync to e-commerce carts. Fully XML enabled for multiple languages. Not too shabby.
PF Mobile has its own blog, all news and tidbits about the mobile world. Come and check it out.
And remember, if you need HTML5 ads for the iPhone/iPad, reach out to us.
Starbucks overtook Coca-Cola to be the most popular brand on Facebook. And believe it or not, they are not that far behind from Lady Ga-Ga for number of fans (10 million ot 10.4 million for the Ga-Ga).
All we can say is congrats to Starbucks and obviously other brands can look/study at what Starbucks do to improve their own Facebook standings.
I’m very proud to announce a brand new chapter in the history of Plus Factory, Plus Factory Mobile (or PF Mobile). PF Mobile is a new division of Plus Factory that focuses exclusively on mobile.
This has been an organic decision for us, due to the demand in the marketplace for an trusted partner in delivering mobile strategy, solutions and products. Plus the export of incredible new platforms like the Android and Apple iOS, people are just excited about the mobile world.
We have a strong focus on the Apple platform including apps but also HTML5 ads and applications. An example of our HTML5 work was the HTML5 video player. We of course are working on the Android, Windows, RIM as well, but we feel that the Apple OS platform offers our clients the most potential and opportunities.
Please take a look at the PF Mobile website, and reach out to us for any mobile needs or just consultation. Jamie Ashe leads our Mobile new business initiatives and would be happy to speak with you anytime.
So Google has made the iPhone YouTube App (created by Apple) totally obsolete. Now you can log in at m.youtube.com and get the same seamless experience that you would get from the app, and according to Google - an even BETTER experience. Judge for yourself, check out the video released by Google:
I’m proud to announce our new Facebook pages for Plus Factory. We believe in the adage - “walk the walk”, so if we’ll going to sell Facebook apps and pages to our Clients, we should have one our selves. So with that, we built a new FB site with video players, information and games for your viewing pleasure.
Click here to check it out the Facebook page for Plus Factory.
Growing up in a Toyota, I have to admit… I live, breath and die Toyota. There are very fond memories of my family riding the forest green Camry on the Brooklyn-Queens Expressway to either my parents job or the local Pathmark. But the minute news struck about Toyota’s recall, I immediately went to the boards to see what was going on.
How did Toyota handle the spread of concern and feedback on the web? The story goes back to the history and culture of Toyota.
This wasn’t magic that poofed into the air to make the recall mess go away. It was over decades of brand building, focus on quality and customer relationships that made the recall less off a threat and more of an opportunity to showcase their strengths. Their ability to respond to the recall put them ahead of the mess rather than behind it. Toyota’s secret to success has always been to deliver what they promised from the start; quality and a continual emphasis on customer service.
Their will to put the safety of the public first became the reason why the recall did not have as much as a negative impact as it could have. The company followed up such measures with a Twitter account to address the issue, offering Q/A sessions to the users of Digg for the CEO and the other, endless efforts to be upfront and personal. In the end, transparency is the name of the game. The string of humorous commercials promoting their minivan line has also proven to move away from the recall and bring an uplifting feel to the situation. In all honesty, it works.
Last month, Toyota reported that it recovered its sales and increased profits based off the previous quarter.
Take a look at the viral video below. The video echoes brand recognition, a sense of “they get it” allure, promotes their high quality product and offers some comic relief. It has a great share appeal, too!
http://www.youtube.com/watch?v=ql-N3F1FhW4&feature=player_embedded
Now, lets go get our Swagger Wagon.
http://blogs.wsj.com/deals/2010/02/09/reasons-why-toyota-will-recover-quickly-from-the-recall-mess/