Since the beginning of internet time, everyone assumed one day digital ad spend would outstrip print ad spend. Well that time has finally come. According to Forbes magazine, 2010 will mark the first time in history that US Marketers are spending more on digital then on print.
That number comes from Outsell’s annual advertising and marketing study, which collected data from 1,008 U.S. advertisers (both consumer and B2B) in December 2009. Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. “It’s a watershed moment,” says the study’s lead author, Outsell vice president Chuck Richard.
And on top of this, Outsell predicts that online spend will increase up to 10% for 2010. Let the good times roll…..
We’ll very happy at the Factory. We recently helped one of our favorite Clients with their new online campaign for Umbro, called the “England Away Kit” Campaign. Seems like Umbro has created a whole new Soccer shirt (jersey) for fans when they go to ‘away’ games (I dunno, its England, I guess thats how they do it over the pond?).
Our Client and Umbro launched a cool online campaign to showcase the new kit which featured the band Kasabian, and their lead singer Tom Meighan - who unveiled it to the world at one of their concerts. Pretty cool stuff. Soccer, music, jerseys, you name it.
We at Plus Factory are proud to announce a new creation of our own. A brain-child of two of our freshest minds, Jonny and Alisa, have produced a new culture blog - There’s a List (http://www.theresalist.com). There’s a List is a blog consisting of lists. Hmmm, lets pause for a second. A blog full of lists you ask? Yes, lists that talk about subjects, topics and culture nuances you probably didn’t think of before.
It may be a list of the best 1st date restaurants, or a list of Lady GaGa’s best outfits, this blog will have it all.
The blog is powered by Wordpress, using as basis the theme Artemis, which we configured for our own needs and uses. We added a new front-end design and played with the feature modules to add in our twitter feeds, and other elements that we thought would fit the theme of the blog.
Please be our guest and check out There’s a List. And remember, besides lists, we can offer fully developed Wordpress websites.
We, at Plus Factory, get to work with all sorts of different clients and different sort of projects. I believe due to our company structure and core flexibility, we can ‘plug-n-play’ with any Client, for their needs.
Perfect case in point, we been working for the past year, with one big web publisher on their different social network properties. We help with design, coding and development of sponsored profile pages.
Take a look at some of the samples we have built over the months.
The Nikon Coolpix is a new digital camera that can take pictures and videos but also project images on a screen. This video of the “Helicopter Boys” shows how this functionality can be pretty cool.
