admin »
12 July 2010 »
In General, Launch, News »
I'm very proud to announce a brand new chapter in the history of Plus Factory, Plus Factory Mobile (or PF Mobile). PF Mobile is a new division of Plus Factory that focuses exclusively on mobile.
This has been an organic decision for us, due to the demand in the marketplace for an trusted partner in delivering mobile strategy, solutions and products. Plus the export of incredible new platforms like the Android and Apple iOS, people are just excited about the mobile world.
We have a strong focus on the Apple platform including apps but also HTML5 ads and applications. An example of our HTML5 work was the HTML5 video player. We of course are working on the Android, Windows, RIM as well, but we feel that the Apple OS platform offers our clients the most potential and opportunities.
Please take a look at the PF Mobile website, and reach out to us for any mobile needs or just consultation. Jamie Ashe leads our Mobile new business initiatives and would be happy to speak with you anytime.
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Tags: android, apple, ipad, iphone, mobile, mobile agency, plus factory mobile
admin »
21 April 2010 »
In General, Launch »
The Duane Reader is a circular brought to you by your friendly neighborhood Duane Reade drug store (originally started in NYC, on the cross streets of Duane and Reade…duh!). But this year they decided to go a bit high tech and launch a mobile version with the traditional print version.
How you get the Duane Reader on your mobile phone is pretty cool into itself. You would use a technology called JagTag. And you can actually do it right here and now. Smartphone owners with mobile web plans get a link to a WAP site to view the circular. Feature phone owners also get the specials, but via a slideshow message, instead of being sent to the mobile web.
To get started, take a picture of the symbol above and follow the instructions written below it. Then you will be sent to the mobile site. Its that easy. To learn more about JagTag and what they can do, go to http://www.jagtag.com.
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Tags: android, blackberry, duane reader, iphone, jagtag, mobile, QR code, RIM
