Since the beginning of internet time, everyone assumed one day digital ad spend would outstrip print ad spend. Well that time has finally come. According to Forbes magazine, 2010 will mark the first time in history that US Marketers are spending more on digital then on print.

That number comes from Outsell’s annual advertising and marketing study, which collected data from 1,008 U.S. advertisers (both consumer and B2B) in December 2009. Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. “It’s a watershed moment,” says the study’s lead author, Outsell vice president Chuck Richard.

And on top of this, Outsell predicts that online spend will increase up to 10% for 2010. Let the good times roll…..

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