So the big news is that Apple is finally getting into the game and launching their own ad platform for the iPhone/iPod Touch/iPad. This platform is called iAds, and will allow developers to come up with creative ads and put them onto apps. These developers will get a cut of the revenue from Apple (60%). All ads of course will need to be develop in HTML5 (Steve Job’s preference of choice, sorry Adobe).

It will be interesting to see how Apple’s play into mobile ad networks play out with the other established players out there like AdMob.