Check out the PF Mobile Blog

PF Mobile has its own blog, all news and tidbits about the mobile world. Come and check it out.
And remember, if you need HTML5 ads for the iPhone/iPad, reach out to us.

PF Mobile has its own blog, all news and tidbits about the mobile world. Come and check it out.
And remember, if you need HTML5 ads for the iPhone/iPad, reach out to us.

I'm very proud to announce a brand new chapter in the history of Plus Factory, Plus Factory Mobile (or PF Mobile). PF Mobile is a new division of Plus Factory that focuses exclusively on mobile.
This has been an organic decision for us, due to the demand in the marketplace for an trusted partner in delivering mobile strategy, solutions and products. Plus the export of incredible new platforms like the Android and Apple iOS, people are just excited about the mobile world.
We have a strong focus on the Apple platform including apps but also HTML5 ads and applications. An example of our HTML5 work was the HTML5 video player. We of course are working on the Android, Windows, RIM as well, but we feel that the Apple OS platform offers our clients the most potential and opportunities.
Please take a look at the PF Mobile website, and reach out to us for any mobile needs or just consultation. Jamie Ashe leads our Mobile new business initiatives and would be happy to speak with you anytime.
So Google has made the iPhone YouTube App (created by Apple) totally obsolete. Now you can log in at m.youtube.com and get the same seamless experience that you would get from the app, and according to Google – an even BETTER experience. Judge for yourself, check out the video released by Google:

So we been very busy here at the Factory. Mobile and HTML5 has been a huge focus of ours this past month (more on that to come). I want to show you a quick sample of an HTML5 piece we did, which is to create a HTML5 player for our company reel. Now you can check out the video from a web browser or a smartphone browser, doesn’t matter to us. And yes, you don’t need Adobe Flash to do so.

So the big news is that Apple is finally getting into the game and launching their own ad platform for the iPhone/iPod Touch/iPad. This platform is called iAds, and will allow developers to come up with creative ads and put them onto apps. These developers will get a cut of the revenue from Apple (60%). All ads of course will need to be develop in HTML5 (Steve Job’s preference of choice, sorry Adobe).
It will be interesting to see how Apple’s play into mobile ad networks play out with the other established players out there like AdMob.

The Duane Reader is a circular brought to you by your friendly neighborhood Duane Reade drug store (originally started in NYC, on the cross streets of Duane and Reade…duh!). But this year they decided to go a bit high tech and launch a mobile version with the traditional print version.
How you get the Duane Reader on your mobile phone is pretty cool into itself. You would use a technology called JagTag. And you can actually do it right here and now. Smartphone owners with mobile web plans get a link to a WAP site to view the circular. Feature phone owners also get the specials, but via a slideshow message, instead of being sent to the mobile web.
To get started, take a picture of the symbol above and follow the instructions written below it. Then you will be sent to the mobile site. Its that easy. To learn more about JagTag and what they can do, go to http://www.jagtag.com.
So the big news in iPhone development last week is the next version of Adobe Flash (version CS5), you can develop iPhone apps straight from the Flash authoring tool and export directly to the iPhone App store for submission. They already shown a few samples of Flash built iPhone apps. See the demo by clicking on this link:
Applications for the iPhone from Flash
We, at Plus Factory, are really excited for the newest version of Flash and look forward to creating iPhone apps in that environment. One, we are loaded to the gills with great Flash developers. Second, we have done so many Flash-based apps and games, we see it very easy to transport to the iPhone platform (ie NBA Shooting Game). And more importantly, as we take on more iPhone projects for our clients, we can now deliver smoother, more cost efficient apps to our table of offerings. Building with traditional iPhone App developers hasn’t been the easiest thing (espeically since iPhone App developers are in high demand and ask for a premium to boot.)
This is what we call a “game-changer”.