Since the beginning of internet time, everyone assumed one day digital ad spend would outstrip print ad spend. Well that time has finally come. According to Forbes magazine, 2010 will mark the first time in history that US Marketers are spending more on digital then on print.

That number comes from Outsell’s annual advertising and marketing study, which collected data from 1,008 U.S. advertisers (both consumer and B2B) in December 2009. Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. “It’s a watershed moment,” says the study’s lead author, Outsell vice president Chuck Richard.

And on top of this, Outsell predicts that online spend will increase up to 10% for 2010. Let the good times roll…..

Click here to read the article in full.

We are proud to present our newest product, the Plus Factory Mobile CMS (Content Management System). Now with our product, you can create a Mobile WAP site using our admin dashboard tools.

The Mobile CMS will allow WAP sites to come up on different mobile phone browsers. Sniffer scripts will enable the WAP site to work on different Mobile OS/browsers. Plus Factory will continue to fine-tune the product to add more functionality like Smartphone versions and tracking systems.

If you are interested in our Mobile CMS product or want to see a demo, please contact Warren at warren@plusfactory.com

Greetings. Its a brand new year and a brand new hope. At Plus Factory, we have grand dreams and ambitions for 2010, mostly with one word: expansion.

We are looking to branch out and grow from our current 25 global team to something much bigger. We are planning new offices in North America and other global locations. But the end goal is the same, to deliver outstanding service, projects, and products to our clients.

Here are some exciting things are we looking forward to for this year:

1. New Offices
Ok, so here is the word, we want to branch out in the United States. Our main offices are based in New York City, but we are looking to establish a west coast location before end of the year. I’ll be heading out to make some contacts and scout areas. In addition we already have a good presence in the midwest and look to solidify that location as well.

Internationally, I can’t speak too much but we have two new locations we are looking to establish as additional production facilities. One will be in Asia while the other will be in a totally new time zone. When things happen, I’ll report here.

2. Mobile
So end of the year, we’re really started to establish our mobile credentials. First were a serious of mobile to computer applications for events like MLB and Mountain Dew Winter Sport Games. Now we just completed our first mobile CMS (Content Management System) product for another client. In addition, we now have iPhone capabilities (David, who is one of our Technology Leaders, built the Ralph Lauren iPhone app while he was at Ralph Lauren Interactive. You can find it on the iPhone App store) and keeping an eye on the Droid and all Android phones (ie Google mobile OS).

3. Drupal
So, somehow, we got involved with one Drupal CMS project and now we got Drupal projects out the yin-yang. While we don’t consider ourselves a Drupal development shop (not yet anyways), we do have full Drupal capabilities. We will be continuing our development with this open-source CMS, as we have more Drupal projects in the pipeline for 2010. FYI - the White House site (http://www.whitehouse.gov) was built with Drupal, giving it instead cred and confidence to our Clients. If the White House can use it, “Yes we can” too.

4. Web Software (Products)
Ok, I have to admit a stumbling block we had in 2009. We were planning a launch of our first web service application for our clients but were never able to get out of Alpha. Product development is something that is hard to do, and we had many hurdles to go over. We are still aiming to launch this product this year and as soon as we do, I will announce it here. And we still have plans to build the other web service applications as well. Plus Factory don’t quit….(japanese voice) “we fight! fight! fight!”

5. Building on Client Relationships
Since our inception, we been lucky to work for certain clients, and more lucky to still have them as our clients. And we are now in the stage of our relationships where we are actively getting more involved in their organizations and becoming more and more value-oriented. What this means, we are helping them more and more besides offering ‘basic’ production/development/execution services. We are adding more strategy, tech consulting, and project planning to the mix. While this was never a planned thing, it makes sense with certain Clients, as we build a more symbolitic relationship with each other (ie their success is our success).

We look forward to keep on building more of these special relationships with future clients in 2010.

Well, this is a start. I wish everyone a great new year and look forward to speaking to you more throughout the year.

Best,
Warren Park

A new report from Nielsen shows that Mobile Internet has experienced a 34% rise in the past year. Though men were early adopters women, teens and seniors have spurred this continued growth. What are women most interested in? Yep, you guest it - celebrity news, shopping, horoscopes and social neworking.

For men, its the usual suspects - gadgets, news, sports and business news.

With the smartphone market being a hot and big growth field (think Blackberry, iPhone, Android, etc), the mobile Internet usage numbers should just increase thru time.

Click here to read the Nielsen article