The Duane Reader is a circular brought to you by your friendly neighborhood Duane Reade drug store (originally started in NYC, on the cross streets of Duane and Reade…duh!). But this year they decided to go a bit high tech and launch a mobile version with the traditional print version.

How you get the Duane Reader on your mobile phone is pretty cool into itself. You would use a technology called JagTag. And you can actually do it right here and now. Smartphone owners with mobile web plans get a link to a WAP site to view the circular. Feature phone owners also get the specials, but via a slideshow message, instead of being sent to the mobile web.

To get started, take a picture of the symbol above and follow the instructions written below it. Then you will be sent to the mobile site. Its that easy. To learn more about JagTag and what they can do, go to http://www.jagtag.com.